CategoriesStartups Technology
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Skepticism is forced to die.

Glad to welcome both skeptics who can’t stand rose-colored glasses startup founders, and ambitious freshmen who close their ears in meetings with those anti-open-minded people.

So if we look at the trend of how things used to work previously, we can clearly see that opportunists were always this sweet, fast, reliable at least for the first year of organic traction for any startup. But it always ends up with bad retention metrics, skeptics will say. They’ll say that the product has to attract those who are at least further from the “opportunist” mindset but more close to a “regular” type of guy willing to test, squeeze, and validate the actual value of the product for years.

Who are the best early adopters? Let’s guess… Bingo! It’s founders! 

So now I will drop some unpopular opinion: even the most realistic-seeking skeptics will have to align with the opportunists segment the founders. Why? Because everybody becomes one.

As Matt Shummer’s essay is viral, I don’t want to sound like the one hyping it up. But recently I have created a website in 10 minutes. Actually, a good one. I also made AI deploy all required functions for me, and it does it well. Too good. So analyzing the trend, yes, AI will replace those who’ve been taking most of our time for creative work and coding. Running a marketing agency for several years, I used to hire a bunch of designers, web developers, specialized external consultants. And you know what? If I ran a marketing agency again now, I would not need as many now.

So what does it tell us exactly?

Everyone can consider himself a founder, someone who is creative enough to come up with something that impacts the world. Good or bad – doesn’t matter. What matters is any portion of an impact. The trend of society clearly tells everyone else: if you are not aligning with this, you are not impacting anything.

Just to summarize some conclusions:

Most of the new startups launching will target the segment of founders, no matter what the product is.

Creativity is easy to replace, same as skeptics.

What should you do? Become the best of the bests in shaping the right founders. If before, founders were considered top 1% performing people in society, now a new top 1% has to be born a generation of founders who are outperforming the noise. Thrilled to talk about the new top 1% asap. See ya!


CategoriesStartups
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Choobuys: Marketplace Set to Change the E-Commerce World

Last year was marked by a wave of AI innovations and game-changing startups, spanning industries from sales to healthcare. The era of marketplaces has only just begun - and it continues to grow rapidly.
For many sellers, launching on marketplaces has become a smarter choice than trying to establish a separate brand from scratch. It requires lower development costs, carries fewer risks, and provides an opportunity to test products before investing in a stand-alone brand.

Challenges

But several major problems have started to emerge in the market. 99% of new sellers abandon their businesses within the first year, most often due to burnout. Many entrepreneurs fail even before starting, unable to clearly define their niche - making the process even more challenging. The internet is overflowing with information, but instead of helping, it often confuses founders and slows down their progress. Fees and commissions on major marketplaces remain extremely high, making it difficult for vendors to maintain profit margins.

Game changer

This is where Choobuys positions itself as a true game changer. The platform introduces a subscription-based model that drastically reduces costs compared to competitors. On top of that, it offers AI-powered solutions designed to handle account management, market analysis, product management, and more. In other words, all the repetitive micro-tasks that prevent sellers from focusing fully on creativity and marketing are automated.
As part of the Choo ecosystem, Choobuys combines all the traditional benefits that customers expect: a wide range of categories such as Home & Kitchen, Consumer Electronics, Health & Beauty, and more - all presented within a clean, seamless, and user-friendly interface.

We have spent over five years and more than eight million dollars in advertising budgets to understand not only how e-commerce businesses operate, but also what sellers truly need,” they explain. “What they are missing, what keeps them from reaching success, and what kind of platform would be ideal for them. That is why we created Choobuys – a marketplace that unites the needs of sellers and customers in one place.”

The founders of the marketplace are Ivan Vavryk and Liudmyla Vavryk.