Last year was marked by a wave of AI innovations and game-changing startups, spanning industries from sales to healthcare. The era of marketplaces has only just begun - and it continues to grow rapidly.
For many sellers, launching on marketplaces has become a smarter choice than trying to establish a separate brand from scratch. It requires lower development costs, carries fewer risks, and provides an opportunity to test products before investing in a stand-alone brand.
Challenges
But several major problems have started to emerge in the market.
99% of new sellers abandon their businesses within the first year, most often due to burnout.
Many entrepreneurs fail even before starting, unable to clearly define their niche - making the process even more challenging.
The internet is overflowing with information, but instead of helping, it often confuses founders and slows down their progress.
Fees and commissions on major marketplaces remain extremely high, making it difficult for vendors to maintain profit margins.
Game changer
We have spent over five years and more than eight million dollars in advertising budgets to understand not only how e-commerce businesses operate, but also what sellers truly need,” they explain. “What they are missing, what keeps them from reaching success, and what kind of platform would be ideal for them. That is why we created Choobuys – a marketplace that unites the needs of sellers and customers in one place.”
